Nike SB continues to grow their brand as the P-Rod III has a hot new commercial that features Rodriguez skating through LA, hanging out with friends, and dodging cops which will air Sunday at 2 PM Eastern Time during the Maloof Money cup on NBC. The commercial’s theme and music comes from Ice Cube’s classic ‘It Was a Good Day’; there is even a cameo by the rapper towards the end of the video. You can watch the video here and check the site again on the 31st for an extended version. Via:NSB