The campaign for P-Rod’s new sneaker is well underway including videos of Ice Cube running over Paul’s skateboard but the focus always goes back to the shoes. This time we see the III in a tough red colorway. Everything looks to be in place including rough suede, faux quilted panels & Zoom Air Technology. The shoe is devoid of any other color save red with black accents until we work our way up to the SB laces and the P-Rod signature on the tongue. These should hit retail very soon, check your local skate shop. Via ctothejl  The campaign for P-Rod’s new sneaker is well underway including videos of Ice Cube running over Paul’s skateboard but the focus always goes back to the shoes. This time we see the III in a tough red colorway. Everything looks to be in place including rough suede, faux quilted panels & Zoom Air Technology. The shoe is devoid of any other color save red with black accents until we work our way up to the SB laces and the P-Rod signature on the tongue. These should hit retail very soon, check your local skate shop. Via ctothejl